the forth week

Typography!

It's pretty neat stuff eh?

So often it fly under our radar as we focus on the flashy images. But really it's the type and the text that creeps into our brains. It tells us just as much as an image can, plus yeah there is also text that we can read. Double the trouble (in this case trouble is information that our brain is taking in)! Typography is EVERYWHERE! It's by no means difficult to pick out some examples. I thought I'd pick three current or up coming movie posters! A great movie poster does wonders. Little pieces of art when done right. Let's look at some fancy fonts shall we?

Jennifer's Body

Here the typography is something similar to a letterman font. This kinda of font is usually associated with high school football jackets and high school year books. For this poster they have made it a bit bolder and given it a blood red stain. The poster is effective in that it congers up both highschool and a bit of horror, thus obatining a campy feel. This is just what Jenifer's Body is about. I saw the midnight showing of this film during TIFF! It wasn't the worst! I kinda liked it? But don't tell anyone.

Where The Wild Things Are

How adorable is this poster? Super adorable. The typography is different then that in the books (which the film is based upon), but is does an even better job at conveying the emotions and feelings of the book. The childish scrall that is tall and well...wild for lack of a better word, is just messy enough that we as viewers see the fun and youth in it. At the same time it isn't too messy an ilegible either. It's kid friednly but the tallness makes it mature for older viewers looking back to their own childhood as well. I cannot wait for this movie. Just look at that font! Does it not just melt your heart?

The Informant(!)

Big, thick, and simple. Also in itallics. In this poster, it seems that either an Ariel or a Helvetica has been used to get that straight and simple effect. The contrast with the yellow and the itallics, as well as the alignment creat that blanced yet kooky feel. I haven't seen a trailer for this film but I have seen the posters everywhere, and now I have this urge to see the film. That being said this poster is deffinatly successfull.